According to Creative Director Hafsah Mohammed: 

“We designed this collection with different eye-catching elements from fringes to organza fabrics,making the selection versatile and fitting to one’s preference.

This Eid, we are mixing bygones with the new. We are taking a different approach to the typical abaya by giving it a modern twist, while still capturing the inimitable spirit of the Elora woman – her bold adventurous side.”

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