If it seems that Serena Williams is on a winning streak, by all accounts, that would be correct. Just 6 months after giving birth, Serena Williams is in the midst of a major comeback. With news of a possible beauty line, it appears that Williams is expanding her off court empire, as well.
According to TMZ, Williams is getting into the beauty game, too: She filed documents to trademark “Aneres” (yep, that’s Serena spelled backwards) in a range of beauty categories, including skin care, makeup-removing products, colognes, perfumes, makeup kits, bath soaps, lipstick, lipgloss, eye shadow, eyeliner and mascara. She had also previously secured the trademark rights for the brand name in the clothing category.
As the latest celebrity to transition into the beauty space, Williams is amongst the ever-expanding new field of celebrity beauty lines that’s currently being dominated by Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics, and Kim Kardashian’s KKW Beauty. But as she’s Forbes’ current highest-paid female athlete, earning an incredible $84 million in 2017, there’s good reason to think that Williams knows what she’s doing with the business.
